Bringing a company on the road to success and achieving sustainable corporate success are two major challenges. A foundation for this can be laid in the company organization, i. e. the medium- to a long-term structuring of the company and the tasks arising from it. Since each company has its own individual process, the goal […]

By Max Ulbrich

Co-Founder & Financial Director, Fanomena GmbH

To be “great” in business, to “thrive” in the marketplace, you don’t need to be a great closer. You don’t even need to be a “people person”. You don’t need sales “tactics” or “training”.Okay, these are nice additions and enhancements to have, most definitely, and they can take your business to the next revenue level.“10x […]

By Jan Finkensieper

Digital Marketer @ Fanomena

Qualify your leads with interactive email content The success of marketing in a company is usually measured by the generated leads. Whether the key figure refers to Marketing Qualified (MQL) or Sales Qualified Leads (SQL) depends heavily on the positioning and strategic orientation of marketing in the company. If the goal is to generate pre-qualified […]

By Olga Baginski

Head of Marketing, Fanomena GmbH

Lead management at exhibitions: Reaching masses individually Digitisation opens up many possibilities for all of us. Whether in the private or professional context, numerous processes are taking place much faster than before, communication channels have been changed and are constantly changing. And a wide variety of individual wishes in the context of consumption can be […]

By Lisa Rein

Event Marketing, IMC AG

Let me guess: The new year has begun and you have had your first stressful meetings Like most of your colleagues, you are now looking for an effective way to achieve or even exceed your goals for this year. Webinars have become a very effective tool in the past year and have crystallized as a […]

By Jan Finkensieper

Digital Marketer @ Fanomena

Exhibitions, trade shows, conferences: what’s in a name? Is it all just semantics or are the different names intended to actually mark a difference in purpose? Yes and no. Insiders, marketers and business-savvy SMEs will understand the theoretical difference between each. But, these days, the details get thrown out the window in common parlance. Make […]

By Céline Mallon

Online Marketing

If the “Google Zukunftswerkstatt” is in Saarbrücken, then you should stop by. The experiences I have made and what I have learned in the 2 days you can read here.   What is the “Google Zukunftswerkstatt” and who can benefit from it? With the “Google Digital Workshop”, Google offers a workshop for all those who […]

By Jan Finkensieper

Digital Marketer @ Fanomena

Digitization and globalization have significantly changed the world as we knew it before. Travelling from A to B is just a matter of flight hours today and getting informed about the current situation in a country that might be 10,000 kilometers far is just a mouse click away. It is needless to say that this […]

By Lennart Hohneck

Customer Success Manager

Probably you will ask yourself if there is a need for another of these blog-posts? It’s as simple as that: It has happened to me again and again, that I had to recognize in discussions that many people are still not sufficiently informed about their leads.   Generally speaking, a lead describes a potential customer […]

By Jan Finkensieper

Digital Marketer @ Fanomena

Marketing Automation für emails

Only online businesses need to know about digital marketing, right? That’s just not true – not anymore. E-commerce entrepreneurs, Amazon drop-shippers, and SaaS specialists: These make up the entire cosmos of those adopting digital automation. After all, do they really have a choice? No, they don’t. But neither do you. Yes, you. Your SME is […]

By Jan Finkensieper

Digital Marketer @ Fanomena