Buisness people

One thing is clear: no company can grow without new customers. Especially in the B2B business, salespeople are increasingly facing challenges when it comes to acquiring new customers. Not only the duration of the sales process and the complexity of most products complicate the sales team’s daily work, but also the fact that more and […]

By Céline Mallon

Online Marketing

messe veranstaltung

Exhibitors repeatedly report that the number of trade fair visitors is declining. For a long time now, it is no longer a self-runner, as the digital world with its numerous possibilities steals the show from the trade fair. No matter if it’s a webinar or a product handout that can be downloaded easily; everything is […]

By Olga Baginski

Head of Marketing, Fanomena GmbH

digitale leaderfassung

According to a study by Capterea, 71% of the companies surveyed use manual methods such as e-mail programs, Excel spreadsheets, and Google Sheets or well-proven pen and paper to manage their customers instead of using a CRM. The situation is very similar to lead management at trade fairs. While marketing ensures that everything runs smoothly, […]

By Olga Baginski

Head of Marketing, Fanomena GmbH

follow-up messe

More and more often, exhibitors focus exclusively on the preparation and management of the trade fair. It is no surprise when you consider that the follow-up seems almost more extensive than planning and the actual work on the day of the exhibition. The preparation of a trade fair appearance – especially if the trade fair takes […]

By Céline Mallon

Online Marketing

marketing sales effizienz

Bringing a company on the road to success and achieving sustainable corporate success are two major challenges. A foundation for this can be laid in the company organization, i. e. the medium- to a long-term structuring of the company and the tasks arising from it. Since each company has its own individual process, the goal […]

By Max Ulbrich

Co-Founder & Financial Director, Fanomena GmbH

followup lead

To be “great” in business, to “thrive” in the marketplace, you don’t need to be a great closer. You don’t even need to be a “people person”. You don’t need sales “tactics” or “training”.Okay, these are nice additions and enhancements to have, most definitely, and they can take your business to the next revenue level.“10x […]

By Olga Baginski

Head of Marketing, Fanomena GmbH

automatisiertes follow up

Qualify your leads with interactive email content The success of marketing in a company is usually measured by the generated leads. Whether the key figure refers to Marketing Qualified (MQL) or Sales Qualified Leads (SQL) depends heavily on the positioning and strategic orientation of marketing in the company. If the goal is to generate pre-qualified […]

By Olga Baginski

Head of Marketing, Fanomena GmbH

Customer Journey

Lead management at exhibitions: Reaching masses individually Digitisation opens up many possibilities for all of us. Whether in the private or professional context, numerous processes are taking place much faster than before, communication channels have been changed and are constantly changing. And a wide variety of individual wishes in the context of consumption can be […]

By Lisa Rein

Event Marketing, IMC AG

Let me guess: The new year has begun and you have had your first stressful meetings Like most of your colleagues, you are now looking for an effective way to achieve or even exceed your goals for this year. Webinars have become a very effective tool in the past year and have crystallized as a […]

By Olga Baginski

Head of Marketing, Fanomena GmbH