Office work

Exhibitions, trade shows, conferences: what’s in a name? Is it all just semantics or are the different names intended to actually mark a difference in purpose? Yes and no. Insiders, marketers and business-savvy SMEs will understand the theoretical difference between each. But, these days, the details get thrown out the window in common parlance. Make […]

By Céline Mallon

Online Marketing

Zukunftswerkstatt Google

If the “Google Zukunftswerkstatt” is in Saarbrücken, then you should stop by. The experiences I have made and what I have learned in the 2 days you can read here.   What is the “Google Zukunftswerkstatt” and who can benefit from it? With the “Google Digital Workshop”, Google offers a workshop for all those who […]

By Olga Baginski

hileadzz Unit Lead, Fanomena GmbH

lead

Probably you will ask yourself if there is a need for another of these blog-posts? It’s as simple as that: It has happened to me again and again, that I had to recognize in discussions that many people are still not sufficiently informed about their leads.   Generally speaking, a lead describes a potential customer […]

By Olga Baginski

hileadzz Unit Lead, Fanomena GmbH

Marketing Automation für emails

Only online businesses need to know about digital marketing, right? That’s just not true – not anymore. E-commerce entrepreneurs, Amazon drop-shippers, and SaaS specialists: These make up the entire cosmos of those adopting digital automation. After all, do they really have a choice? No, they don’t. But neither do you. Yes, you. Your SME is […]

By Olga Baginski

hileadzz Unit Lead, Fanomena GmbH

With increased competition in the market for similar goods and services, where the main aim is to increase revenue, entrepreneurs and salespersons have to engage excellent selling techniques. In a bid to double up revenues, a firm has to ensure that the product keeps on developing the marketing and sales department works together to sell […]

By Lennart Hohneck

Customer Success Manager

Marketing

What about the lead? This question is essential in sales. And you probably already know it from the daily business: the CRM system is full of contact data from potential new customers. However, the time is often lacking to fully exploit its potential.
What are the next stages of action? And how to handle these leads?

By Marc Grewenig

Co-Founder & CEO

Ideas for more Leads

Every company aims to gain as many leads as possible. The key is to implement effective touchpoint marketing. This means consciously carrying out actions to get in touch with the prospective lead, convince it and build a bond with it.
Find out how you can win over more leads with better touchpoint marketing.

By Céline Mallon

Online Marketing

In this short article, you will learn what functionalities our different types of „Content Cards“ contain and how your business can benefit from it.
Our „Content Cards“ are the main function in our digital Businesskit. Each „Content Card“ comes with a beautiful, flexible HTML design. It gives your business the power to […]

By Marc Grewenig

Co-Founder & CEO