follow-up messe

More and more often, exhibitors focus exclusively on the preparation and management of the trade fair. It is no surprise when you consider that the follow-up seems almost more extensive than planning and the actual work on the day of the exhibition. The preparation of a trade fair appearance – especially if the trade fair takes […]

By Céline Mallon

Online Marketing

Customer Journey

Lead management at exhibitions: Reaching masses individually Digitisation opens up many possibilities for all of us. Whether in the private or professional context, numerous processes are taking place much faster than before, communication channels have been changed and are constantly changing. And a wide variety of individual wishes in the context of consumption can be […]

By Lisa Rein

Event Marketing, IMC AG

Office work

Exhibitions, trade shows, conferences: what’s in a name? Is it all just semantics or are the different names intended to actually mark a difference in purpose? Yes and no. Insiders, marketers and business-savvy SMEs will understand the theoretical difference between each. But, these days, the details get thrown out the window in common parlance. Make […]

By Céline Mallon

Online Marketing