messe veranstaltung

Exhibitors repeatedly report that the number of trade fair visitors is declining. For a long time now, it is no longer a self-runner, as the digital world with its numerous possibilities steals the show from the trade fair. No matter if it’s a webinar or a product handout that can be downloaded easily; everything is […]

By Olga Baginski

Head of Marketing, Fanomena GmbH

Customer Journey

Lead management at exhibitions: Reaching masses individually Digitisation opens up many possibilities for all of us. Whether in the private or professional context, numerous processes are taking place much faster than before, communication channels have been changed and are constantly changing. And a wide variety of individual wishes in the context of consumption can be […]

By Lisa Rein

Event Marketing, IMC AG