Buisness people

One thing is clear: no company can grow without new customers. Especially in the B2B business, salespeople are increasingly facing challenges when it comes to acquiring new customers. Not only the duration of the sales process and the complexity of most products complicate the sales team’s daily work, but also the fact that more and […]

By Céline Mallon

Online Marketing

digitale leaderfassung

According to a study by Capterea, 71% of the companies surveyed use manual methods such as e-mail programs, Excel spreadsheets, and Google Sheets or well-proven pen and paper to manage their customers instead of using a CRM. The situation is very similar to lead management at trade fairs. While marketing ensures that everything runs smoothly, […]

By Jan Finkensieper

Digital Marketer @ Fanomena

follow-up messe

More and more often, exhibitors focus exclusively on the preparation and management of the trade fair. It is no surprise when you consider that the follow-up seems almost more extensive than planning and the actual work on the day of the exhibition. The preparation of a trade fair appearance – especially if the trade fair takes […]

By Céline Mallon

Online Marketing

marketing sales effizienz

Bringing a company on the road to success and achieving sustainable corporate success are two major challenges. A foundation for this can be laid in the company organization, i. e. the medium- to a long-term structuring of the company and the tasks arising from it. Since each company has its own individual process, the goal […]

By Max Ulbrich

Co-Founder & Financial Director, Fanomena GmbH

followup lead

To be “great” in business, to “thrive” in the marketplace, you don’t need to be a great closer. You don’t even need to be a “people person”. You don’t need sales “tactics” or “training”.Okay, these are nice additions and enhancements to have, most definitely, and they can take your business to the next revenue level.“10x […]

By Jan Finkensieper

Digital Marketer @ Fanomena

automatisiertes follow up

Qualify your leads with interactive email content The success of marketing in a company is usually measured by the generated leads. Whether the key figure refers to Marketing Qualified (MQL) or Sales Qualified Leads (SQL) depends heavily on the positioning and strategic orientation of marketing in the company. If the goal is to generate pre-qualified […]

By Olga Baginski

Head of Marketing, Fanomena GmbH

Customer Journey

Lead management at exhibitions: Reaching masses individually Digitisation opens up many possibilities for all of us. Whether in the private or professional context, numerous processes are taking place much faster than before, communication channels have been changed and are constantly changing. And a wide variety of individual wishes in the context of consumption can be […]

By Lisa Rein

Event Marketing, IMC AG

lead

Probably you will ask yourself if there is a need for another of these blog-posts? It’s as simple as that: It has happened to me again and again, that I had to recognize in discussions that many people are still not sufficiently informed about their leads.   Generally speaking, a lead describes a potential customer […]

By Jan Finkensieper

Digital Marketer @ Fanomena

Marketing Automation für emails

Only online businesses need to know about digital marketing, right? That’s just not true – not anymore. E-commerce entrepreneurs, Amazon drop-shippers, and SaaS specialists: These make up the entire cosmos of those adopting digital automation. After all, do they really have a choice? No, they don’t. But neither do you. Yes, you. Your SME is […]

By Jan Finkensieper

Digital Marketer @ Fanomena